Google Rankbrain and other search engine AI use algorithms to scarp data from sites to decide if the content is worth is worth promoting. This is referred to "Crawling" or "Data scraping" In order to keep specific placement in niches the website itself and the backlinks have to display information like words.
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Longtrail keywords are words that have more then one word in the search engine:
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Low Competition keywords are words that are focused on low competition but have daily search results with a steady stream of visitors